Adidas running shoes
Stefan Bergström
It feels like Adidas has been around since the time of the
beginning, the shoes has a part of my life as long as I can
remember. But the Adidas story began in Herzogenaurach,
Germany1920, when a man named Adi Dassler manufactured a pair of
canvas shoes. Dassler strived to follow some principles in his
manufacturing: protect the user of his shoes from injuries, make
a durable product and produce the best shoe for the sports
requirement. In 1925 Dassler introduce a shoe with spikes and
studs. He also introduced different shoes for different
distances. He always used the best material to be found. At the
Olympic games 1928, the athletes wore his shoes. 1937 he had a
list of 30 different shoes for totally eleven sports, in his
product line. The first shoes he made after the war, was made of
canvas and rubber from American fuel tanks. In 1948 he takes the
first two syllables of his first and last name as the name for
his products, together with the three stripes, and registered it
as an adidas trademark. The first of his classical all-round
training shoe: Samba, was introduced 1950. At the Olympic games
in Helsinki1952, track shoes with removable spikes were used, of
course manufactured by Adidas. As a supplement to shoes, sport
bags are implemented in the business. At the Olympics 1960, 75
percent of all track & field athletes had his shoes on their
fetes. Adidas is now dominating the World Series. Adidas balls
are launched in 1963. At the Soccer World Cup 1970, Adidas ball,
the"Telstar", is the "official ball". Up until the present day,
Adidas balls are used at all major soccer events. 1974: the
first adidas tennis rackets are produced. 2006. On January 31,
2006, adidas-Salomon AG announces that it has closed its
acquisition of Reebok International Ltd. providing the new
adidas Group with a footprint of around €9.5 billion ($11.8
billion) in the global athletic footwear, apparel and hardware
markets. "We are delighted with the closing of the Reebok
transaction, which marks a new chapter in the history of our
Group," said adidas-Salomon AG Chairman and CEO Herbert Hainer.
"By combining two of the most respected and well-known brands in
the worldwide sporting goods industry, the new Group will
benefit from a more competitive worldwide platform, well-defined
and complementary brand identities, a wider range of products,
and a stronger presence across teams, athletes, events and
leagues." Adidas-Salomon AG will remain the company's name for
the time being. The change of the name to adidas AG is subject
to shareholder approval and will be proposed to the Annual
General Meeting in May 2006.
All about Adidas running shoes can be found at:
http://www.therunningshoes.com/.
About the author:
Owner of the site: http://www.therunningshoes.com/.
It feels like Adidas has been around since the time of the
beginning, the shoes has a part of my life as long as I can
remember. But the Adidas story began in Herzogenaurach,
Germany1920, when a man named Adi Dassler manufactured a pair of
canvas shoes. Dassler strived to follow some principles in his
manufacturing: protect the user of his shoes from injuries, make
a durable product and produce the best shoe for the sports
requirement. In 1925 Dassler introduce a shoe with spikes and
studs. He also introduced different shoes for different
distances. He always used the best material to be found. At the
Olympic games 1928, the athletes wore his shoes. 1937 he had a
list of 30 different shoes for totally eleven sports, in his
product line. The first shoes he made after the war, was made of
canvas and rubber from American fuel tanks. In 1948 he takes the
first two syllables of his first and last name as the name for
his products, together with the three stripes, and registered it
as an adidas trademark. The first of his classical all-round
training shoe: Samba, was introduced 1950. At the Olympic games
in Helsinki1952, track shoes with removable spikes were used, of
course manufactured by Adidas. As a supplement to shoes, sport
bags are implemented in the business. At the Olympics 1960, 75
percent of all track & field athletes had his shoes on their
fetes. Adidas is now dominating the World Series. Adidas balls
are launched in 1963. At the Soccer World Cup 1970, Adidas ball,
the"Telstar", is the "official ball". Up until the present day,
Adidas balls are used at all major soccer events. 1974: the
first adidas tennis rackets are produced. 2006. On January 31,
2006, adidas-Salomon AG announces that it has closed its
acquisition of Reebok International Ltd. providing the new
adidas Group with a footprint of around €9.5 billion ($11.8
billion) in the global athletic footwear, apparel and hardware
markets. "We are delighted with the closing of the Reebok
transaction, which marks a new chapter in the history of our
Group," said adidas-Salomon AG Chairman and CEO Herbert Hainer.
"By combining two of the most respected and well-known brands in
the worldwide sporting goods industry, the new Group will
benefit from a more competitive worldwide platform, well-defined
and complementary brand identities, a wider range of products,
and a stronger presence across teams, athletes, events and
leagues." Adidas-Salomon AG will remain the company's name for
the time being. The change of the name to adidas AG is subject
to shareholder approval and will be proposed to the Annual
General Meeting in May 2006.
All about Adidas running shoes can be found at:
http://www.therunningshoes.com/.
About the author:
Owner of the site: http://www.therunningshoes.com/.
posted by The Editor at
5:59 AM
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